Four things the artist can learn from the serial entrepreneur

Photo by Hunters Race on Unsplash

“I’m an artist!” “You’re a what?”

It’s not exactly fair to expect everybody on the planet to know how to receive artistry, but it is still interesting that, even among those who do have some understanding of the work of the ‘artist’, they are often surprised to think of artists are also businesspeople.

As you create various projects and distribute them, you are like serial entrepreneurs in a way.

For example, when writing a book, the author is not only creating something new but also transforming ideas into text — and potentially a brand. If it’s published online, they must become an entrepreneur by making the reader aware of the work and persuading them to purchase it or read it online.

Let’s run another scenario — a group of artists may run a crowdfunding campaign to finance an alternative movie theater. They share the idea, build interest and convince people to donate money for this project.

As you can see, being an artist in a world of digital marketing is not just making pictures or poems — it is building projects that offer new perspectives on something.

Now I am not suggesting that you’re not an artist if you don’t do the above, but the main point is that artists are often very active and engaging. They…