How to Hack Your Brain for Maximum Innovation Using Brain Science

Clayton J. Hester
2 min readJan 21, 2023
Photo by Robina Weermeijer on Unsplash

Creativity is a mysterious and elusive phenomenon, but science is shedding new light on how it works and how to tap into it. By understanding the science of creativity, you can take steps to hack your brain and unlock your full creative potential.

Here are a few key concepts to keep in mind:

  1. The role of dopamine: Dopamine is a neurotransmitter that plays a key role in motivation, reward, and creativity. When dopamine levels are high, you’re more likely to be in a state of “flow” where you’re fully immersed in a task and ideas are flowing freely. To boost dopamine levels, try activities that increase your heart rate, such as exercise, or engage in activities that you find enjoyable and rewarding.
  2. The importance of sleep: Sleep is essential for the creative process. During sleep, the brain is able to process new information and make connections between seemingly unrelated ideas. This is why many people find that their best ideas come to them in the shower or just after waking up. Make sure you’re getting enough sleep to give your brain the time it needs to process information and generate new ideas.
  3. The power of the subconscious: The subconscious mind is constantly processing information and making connections. By tapping into the subconscious, you can access a wealth of information and ideas that are not immediately available to your conscious mind. One way to tap into the subconscious is through techniques such as meditation or brainstorming.
  4. The importance of divergent thinking: Divergent thinking is the ability to come up with multiple solutions to a problem. It’s the opposite of convergent thinking, which is the ability to find the one correct answer. To boost divergent thinking, try to come up with as many ideas as possible, no matter how wild or crazy they may seem.
  5. The role of the right hemisphere: The right hemisphere of the brain is associated with creativity and intuition. By engaging the right hemisphere, you can tap into your creative potential. One way to do this is to engage in activities that involve both sides of the brain, such as drawing or playing a musical instrument.

In conclusion, the science of creativity can help you hack your brain and unlock your full creative potential. By understanding the role of dopamine, the importance of sleep, the power of the subconscious, the importance of divergent thinking and the role of the right hemisphere of the brain, you can take steps to tap into your creativity and bring new ideas to life.



Clayton J. Hester

Country boy. Explorer of the creative process & life, the arts, storytelling, innovation and history of ideas. Omnia in gloriam Dei facite —